Chief Executive Officer
Chief Marketing Officer
Chief Designer Officer
Chief Construction Officer
All design selections come from our corporate team, so our franchisees don’t need to have design expertise. By providing a customized design board for each project’s target buyer, our builders don’t have to waste time selecting materials. We develop the design on their behalf and they get to work!
One day in November of 2017, Mike was in his Chicago office reading an article about renovating rental properties to increase the rental rate. As a licensed REALTORⓇ and general contractor, he had his eureka moment —“we can do the same thing but for the residential ‘for sale’ market.”
Mike had been part of numerous large renovation projects that always took too long and provided little personal fulfillment. So, instead of focusing on the big projects with little return, the focus would be the simple, cost-effective updates that make for great pictures and help listings sell quickly.
The best part, no one else was doing it.
After reaching out to numerous Realtors about the idea, they all said there was a need and asked, “when can you start?” With Mike’s experience in real estate and construction and Amanda’s in marketing, we knew we could do it — and we moved fast.
Within two months, we convinced general contractor and friend, John Bura, and interior designer, Briana Gershenzon to complete and help bring our new business model to life.
After putting their son down for a nap and getting some quiet time to think, Amanda came up with “Renovation Sells.” The first job was in early 2018 and grew quickly into 100 projects in two years. That’s when we knew, “Wow, this is really going to work!”
Today, we’ve renovated over 170 homes with an average price of $20K per project.
Together, we created a new business that changes how realtors and homeowners sell their homes at top value — with no signs of revenue slowing down. Now that we have mastered our business model and reputation in Chicago’s competitive market, we want to expand nationally and help others looking to start a business have their own success story.